Privacy Policy

Date: 04.01.2020

Haerfest (“we,” “us” or “our”) strives to protect the personal information and right to privacy of users and/or visitors (collectively, “you” or “your”). This Privacy Policy explains how and why we collect, share and use certain information from and about you, and how you can exercise your privacy rights. Please take your time to carefully read this Privacy Policy (effective as of the date set forth above) to ensure you fully understand our views and practices regarding your personal data.

This Privacy Policy applies to all information we collect from and about you through website (the “Site” or “Website”, located at www.haerfest.com); through promotional or marketing events; by phone, mail, email, text, or social media message; or otherwise when you visit the Website; purchase products from us; attend events that we organize or participate in; engage our representatives or employees; interact with social media pages or profiles; or buy or inquire about goods or services offered by us (the “Services”).

This Privacy Policy does not apply to the practices of entities that we do not own or control, or to people that we do not employ or manage (we refer to them collectively the “Third-Party”).

Your Consent

By accessing any part of the Website or using the Services, you consent to and agree with this Privacy Policy. This Privacy Policy is part of the Terms and Conditions of Service governing your use of the Website and the Services. Any dispute over privacy is subject to this Privacy Policy and our Terms and Conditions of Service. If you do not agree with any part of this Privacy Policy, please do not use or access the Website or the Services.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your device characteristics, operating system, web browser, IP address, time zone, language preferences, and some of the cookies that are installed on your device. In addition, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with and navigate on the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site or at a retail shop, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Additionally, we may obtain information about you from other sources such as public databases, joint marketing partners, social media platforms, as well as from other third parties. Examples of such information we receive from other sources include: social media profile information (your name, gender, birthday, email, current city, state and country, user identification numbers for your contacts, profile picture, and any other information that you choose to make public); marketing leads and search results and links, including paid listings (such as sponsored links).

How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

Unless described in this Privacy Policy, we do not share, sell, rent, or trade any of your information with third parties for their promotional purposes. For the purpose of improving your customer experience, we may share Personal Information with trusted Third-Party service providers who perform services for us on our behalf and require access to such information to do that work. Examples include: payment processing, email delivery, hosting services, customer service and marketing efforts, and data analysis. We may allow selected Third Party partners to use tracking technology on the Sites, which will enable them to collect data about how you interact with and navigate on the Sites over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity.

We use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, if we are legally required to do so, in order to comply with applicable law, governmental requests, a judicial proceeding, court order, legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements); or to otherwise protect our rights; we may disclose your information to aid in necessary action.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK & INSTAGRAM - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

PINTEREST - https://help.pinterest.com/en/article/personalization-and-data

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Account Information

If you would, at any time, like to review or change the information in your account or terminate your account, you can:

Log into your account settings and update your user account.

Contact us using the contact information (email) provided.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. Some information may, however, be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Service and/or comply with legal requirements.


We may update or revise this Privacy Policy from time to time, for any or no reason, at our sole discretion, without notice. Any such change will be effective immediately upon posting. Your continued use of the Website or the Services indicates your acceptance of any such change or revision. For this reason, we encourage you to review this page on a regular basis to ensure that you are familiar with the up-to-date version of this Privacy Policy and the Terms and Conditions of Service. Our use of information is subject to the Privacy Policy in effect at the time that it uses such information.